News

Lauri Koop - CEO of Aimwel - leaves Aimwel / DPG Media

News

Lauri Koop - CEO of Aimwel - leaves Aimwel / DPG Media

News

Lauri Koop - CEO of Aimwel - leaves Aimwel / DPG Media

"It has been six years of hard work on building businesses in Belgium, Netherlands and internationally - it was a pleasure to work with smart people and I am thankful for this to DPG Media and the Aimwel team" says Lauri Koop.


Lauri joined DPG Media six years ago as a CEO of Online Services portfolio of companies. In 2020 within Online Services an internal SaaS concept/minimum viable product (MVP) was created for Recruitment Advertising - that MVP worked really well for DPG Media’s own job boards, and the team quickly realised that this is scalable globally. In '22 a decision was made to carve out the initial MVP - as a SaaS Recruitment Advertising platform and create a brand new global business - which was named Aimwel, and which Lauri has led since with the clear ambition to serve the Recruitment Advertising business needs in Europe and USA.

An internal MVP becoming a carve out and brand new company - Aimwel

What was initially an MVP became the Aimwel platform that has since secured large clients in Europe and US. The retention rates demonstrate the value that Aimwel platform delivers for its clients.


"The foundation for Aimwel is in place. After 6 years, it is time for me to seek the next purpose in my life. I have been already preparing for the smooth transfer of my tasks to Dennis van Allemeersch. Dennis is the industry veteran and well equipped to continue building the business and serving the needs of the Aimwel clients. I will remain available for the Aimwel team until the end of Q1 and wish Dennis and the team all the best." said Lauri Koop.


Dennis van Allemeersch, Director of Aimwel will take over Lauri's tasks and the transition phase has already started. Dennis has strong leadership experience in classifieds, recruitment advertising and is one of the architects of the Aimwel platform.