Question 1

How is programmatic recruitment advertising different from regular recruitment advertising?

Accepted Answer

Programmatic recruitment advertising uses advanced technology to automatically place job ads across various platforms, targeting specific candidate profiles. Unlike traditional methods that rely on manual posting on selected sites, programmatic advertising optimizes reach and efficiency through data-driven decisions.

Question 2

What is the difference between Dynamic Budget Allocation and Real-time Bidding?

Accepted Answer

Dynamic Budget Allocation automatically adjusts where and how much is spent on job ads based on performance criteria, ensuring optimal use of the recruitment budget. Real-time Bidding, on the other hand, involves automatic bidding for ad space in real-time, focusing on cost-efficiency and targeting precision.

Question 3

How can programmatic advertising reduce recruitment costs?

Accepted Answer

Programmatic advertising reduces recruitment costs by automatically optimizing ad placements to target the most relevant candidates, improving the quality of applicants. This efficiency minimizes wasted spend on underperforming ads and channels, ensuring a better return on investment.

Question 4

What recruitment advertisement models does Aimwel support? (CPC/CPA)

Accepted Answer

Aimwel can support both CPC and CPA advertisement models depending on your strategy and needs.

Question 5

What is the difference between a CPC/CPA model for job posting?

Accepted Answer

In a CPC (Cost Per Click) model, you pay each time a candidate clicks on your job ad. The CPA (Cost Per Application) model charges only when a candidate submits an application, focusing on actual job interest rather than just ad interaction.

Question 6

What are the benefits of using a CPA model for recruitment advertising?

Accepted Answer

Using a CPA model ensures you pay only for tangible outcomes, specifically applications, making it a cost-effective choice. It aligns recruitment advertising spend with actual candidate interest, offering a direct link to your investment's value.

Question 7

What are common KPIs that you track based on specific campaign objectives?

Accepted Answer

Aimwel tracks key performance indicators such as clicks, job views, apply clicks, cost per click, and cost per application, amongst other. These metrics help in understanding campaign performance and guiding optimization efforts to meet specific objectives.

Question 8

What tools and strategies does Aimwel recommend for optimizing job campaigns?

Accepted Answer

Aimwel recommends a data-driven approach to campaign optimization, utilizing analytics to understand performance trends and make adjustments. Strategies include A/B testing of ad content, targeting refinement, and dynamic budget allocation to improve campaign outcomes.

Question 9

In which countries can Aimwel advertise jobs?

Accepted Answer

Aimwel can advertise jobs in multiple countries, such as the US, the UK, Finland, Sweden, Germany, Austria, the Netherlands, Switzerland, France, Italy, and Spain. We are constantly expanding our international support to reach a wider audience.

Question 10

Where is Aimwel located?

Accepted Answer

Aimwel is based in the Netherlands, temporarily located in Hoofddorp, at Capellalaan 65, 2132 JL. We are eagerly anticipating our upcoming move to a new office in the headquarters of DPG Media, Mediavaert, located at Van der Madeweg 40, 1115 RD in Amsterdam.

Frequently asked questions

Frequently asked questions

Frequently asked questions

Programmatic

Recruitment Advertising

Programmatic

Recruitment Advertising

Programmatic

Recruitment Advertising

CPC/CPA

Pricing Models

CPC/CPA

Pricing Models

CPC/CPA

Pricing Models

Campaign Management

and Optimization

Campaign Management

and Optimization

Campaign Management

and Optimization

About

Aimwel

About

Aimwel

About

Aimwel