Reed, the UK's leading job board, faced a dual challenge: maximizing their media budget to increase job applications and innovating within their product portfolio. Aimwel stepped in to transform these challenges into opportunities for growth and innovation.

The Challenge

Despite being a dominant player in the recruitment industry, Reed was grappling with how to efficiently generate more applications from their media budget and seeking ways to refresh and expand their job posting offerings. The need for strategic optimization and product innovation was clear to maintain their market leadership.

The Solution

Aimwel introduced a cutting-edge technology solution tailored to Reed's specific needs. By optimizing job campaign budgets across various channels and deploying sophisticated campaign strategies, Aimwel not only enhanced the efficiency of Reed's media spend but also paved the way for product innovation. This approach allowed Reed to strategically allocate resources and embrace new opportunities within their market segment.

The Results

The collaboration between Aimwel and Reed yielded impressive outcomes:

• A significant reduction in Cost per Application by 44% year-on-year, showcasing the financial efficiency and effectiveness of Aimwel's solutions.

• The launch of four innovative job posting products within a year, diversifying Reed's offerings and reinforcing their market position. These included:

  1. Bronze Job Advert

  2. Silver Job Advert

  3. Campaign Plus

  4. Pay Per Performance

These achievements were a testament to the power of Aimwel's technology and the strength of the partnership formed through transparent and close collaboration with both Reed and their performance media channels.

The success story of Reed highlights our commitment to driving innovation and efficiency in the recruitment industry. Like Reed, your company can also experience transformative growth and diversification. Reach out to Aimwel to explore how we can elevate your recruitment strategy and operational effectiveness. Let's help the right jobs find the right people!